What is the SME Marketing Fund?

    The SME Marketing Fund is a government funding scheme in Hong Kong designed to help local small and medium enterprises (SMEs) enhance brand image, expand markets—especially new ones—and strengthen competitiveness. The fund mainly supports marketing and promotional activities aimed at business expansion and increased sales.

Main Features:

1. Scope of Funding:

    The fund supports a wide range of marketing activities, including but not limited to brand building, advertising, digital marketing, exhibitions, and product promotions.

Covered activities include digital marketing (social media, SEO/SEM ads), traditional media advertising (TV, radio), as well as market research and promotional campaigns.

2. Funding Amount:

    Funding is typically granted based on project content and needs. In general, up to 50% of project expenses may be subsidized, subject to the specific funding cap.

Each project has a maximum funding limit, determined by the details and scope of the proposal.

3. Eligibility:

    SMEs in Hong Kong must meet certain criteria, usually relating to annual turnover, number of employees and other compliance requirements.

Applicants must demonstrate sound credit and financial status, and the project should clearly aim to improve market competitiveness.

4. Application Process:

    SMEs submit an application detailing plan content, budget, and anticipated outcomes.

Applications are reviewed and, upon approval, the marketing activities can proceed according to the funding conditions.

After completion, applicants provide reports and undergo audits to ensure proper use of funds.

5. Types of Support:

    The fund supports both traditional and digital marketing.

Examples include website development, search engine optimization (SEO), social media campaigns, and online advertising—critical for competitiveness in the digital age.

Goals:

Increase brand exposure.

Expand into new markets or customer segments.

Enhance overall competitiveness to better thrive and grow.

In summary, the SME Marketing Fund encourages and supports local SMEs to conduct marketing activities and expand business scope, helping them tackle market challenges and strengthen brand value.